A guidebook is a set of instructions for using the logo, fonts, and colors to maintain a consistent brand style across all media. It outlines rules: sizes, spacing, color combinations, and usage examples. This is especially important when different designers or agencies work with the brand.
Primary and alternative versions; usage rules (background, spacing, minimum size); prohibitions (how not to use the logo).
Primary and secondary colors; codes: CMYK, RGB, HEX, Pantone.
Primary and supporting fonts; hierarchy for headings, text, captions.
Business cards, packaging, social media posts, merchandise, etc.
Letterhead, notepad, pen, or another element of your choice.
A brief description of the brand's character and presentation.
A quality guidebook is not just a beautiful PDF file, but a strategic brand tool. It involves in-depth development of the logo, colors, fonts, visual elements, and materials to ensure everything works as a unified system. This requires time, research, creativity, and precision. Such a guidebook saves money in the future—designers, printers, and contractors can work quickly and without errors.
The development timeline for a guidebook depends on its scope, the availability of existing elements, the complexity of the graphics, and the number of branded materials to be developed. If the logo already exists and only basic rules need to be described, it's faster. However, if unique patterns, illustrations, and a complete brand style are being created from scratch, the work requires more time.
A guidebook is a document containing rules for using the logo, colors, fonts, and other elements of the brand identity. It helps maintain a consistent visual image of the brand across all media.
The basic version includes rules for the logo, colors, and fonts. An extended version may include branded materials, patterns, icons, visual style, and recommendations on the tone of communication.
The price depends on the scope and complexity: a basic version costs less, while an extended brand book is more expensive. We offer several packages for different needs.
Usually from 1 to 4 weeks. The timeline depends on the scope of work, the number of revisions, and the speed of approval.
Yes, you will receive preliminary versions for approval and can make revisions before final confirmation.
A PDF file with the formatted guidebook and all necessary visual materials. Also, source files for the logo and branded materials for printing in CDR format.
By default—letterhead, notepad, and pen (or another item of your choice). More can be added upon request.
If there is no logo, we can create it along with the guidebook. If a logo already exists, we will adapt the guidebook to it.