Basic SEO setup is the initial optimization of a site that helps search engines index it correctly. It includes metadata, link structure, sitemap, and analytics integration. This setup allows the site to appear in search results faster and be visible to potential customers.
Unique titles and descriptions are written for each page, which are displayed in search results. This helps increase click-through rate (CTR) and understand what the page is about.
Short and logical page addresses are created (e.g., site.ru/catalog/plate instead of site.ru/index.php?id=123), which is convenient for users and understandable for search engines.
Each image receives a text description—an alt tag—which helps search engines "understand" what is depicted and improves site accessibility.
The robots.txt file specifies which pages search engine bots can crawl, and sitemap.xml is a site map that helps index all pages faster and more correctly.
Automatic redirects are configured to avoid 404 errors and duplicate content—this is important for the site's SEO reputation.
These tools allow you to monitor the technical state of the site, indexability, search rankings, and receive recommendations for improvement.
Unnecessary scripts are removed, images are compressed, and responsiveness is configured so that the site loads quickly and displays correctly on all devices.
The cost of SEO promotion is determined individually and depends on the competitiveness of the niche, the volume of necessary work, the current state of the site, the promotion region, and the timeframe required to achieve results. The price is also affected by additional tasks such as content creation, technical optimization, link building, page improvements, and analytics integration. The more complex the project and the higher the goals, the more resources will be needed for stable growth in search rankings.
Basic SEO setup usually takes from 1 to 2 weeks. The timeframe depends on the size of the site, the number of pages, the need for revisions, and the speed of approvals. The larger the structure and the more complex the platform, the more time will be required for quality setup of all elements.
Meta tags (title, description), image alt tags, setting up user-friendly URLs, sitemap.xml, robots.txt, redirects, connecting analytics and webmaster tools.
On average, from 1 to 2 weeks—depending on the site volume and technical platform.
Yes. Without it, the site may have poor visibility in search engines and may not be indexed properly.
Basic setup is a one-time job during the site launch or redesign phase. However, ongoing SEO support is needed for promotion.
Yes, after all the work is completed, you receive a detailed report describing the changes made and recommendations.