Bitum
The branding of Bitum marked a stage of strategically strengthening the company’s positioning as a reliable provider of petroleum product transportation services. The project was aimed at shaping a clear identity in the field of bitumen and petroleum logistics, as well as reinforcing the company’s reputation for safety, efficiency, and professionalism in the logistics market.
Брифинг
The ultimate goal of Bitum’s branding was to build a strong and recognizable brand that reflects the company’s core values and high level of service. The brand is aimed at strengthening the trust of clients, partners, and employees, as well as shaping a new perception of the quality and reliability of petroleum transportation services.
Asakabank
Rebranding
Brand Design Branding Rebranding
Бизнес цель
The new logo is based on a combination of geometric forms and symbolic elements. At its core is a zigzag yellow marking — a symbol of movement, energy, and the company’s dynamic growth — as well as the Latin letter “B” (Bitum), emphasizing brand identity and name recognition.The logo combines these two elements to create a clear and modern visual image that reflects reliability, professionalism, and the company’s sustainable development in the field of petroleum transportation.
Описание
продукта
Bitum branding is a comprehensive brand renewal aimed at strengthening the company’s visual and conceptual identity. The project reflects the ambition to build a strong and recognizable brand associated with high-quality service and a professional approach to petroleum transportation.The new brand emphasizes reliability, stability, and a high level of responsibility toward clients, partners, and employees. As a result, Bitum reinforces its market position, shaping a modern perception of the company and increasing trust in the brand.
Процесс
разработки
Development of a comprehensive approach to brand positioning that reflects its core values and long-term development goals.
Creating a modern visual symbol of the brand based on the ideas of reliability, growth, and recognition.
Designing all branded materials in a unified style to strengthen the visual identity.
Developing an effective approach to audience engagement to increase brand recognition and trust.
