Armo
Armo is a men’s sportswear brand where strength, style, and discipline become a way of life. Each collection is created for moving forward, building self-confidence, and achieving maximum comfort in the rhythm of the city and training.
Брифинг
The project is focused on creating a cohesive brand identity for the men’s sportswear brand Armo. At its core are the ideas of strength, discipline, and constant forward movement.The visual style is intended to be minimalistic, modern, and functional. The brand’s audience consists of active men who value quality, comfort, and character.
Armo
Branding
Brand Design , Logo Development
Бизнес цель
Armo’s business goal is to build a recognizable men’s sportswear brand that combines style and functionality. The aim is to establish a strong market position and develop long-term audience loyalty through quality and the brand’s core values.
Описание
продукта
Armo’s product is men’s sportswear designed for an active lifestyle and training. Thoughtful silhouettes, functional materials, and a comfortable fit provide ease and freedom of movement. The minimalistic design emphasizes strength and confidence. Armo combines the practicality of sportswear with the aesthetics of modern style.
Процесс
разработки
The Armo project is focused on building a strong and recognizable men’s sportswear brand. The main goal is to establish a solid market positioning and develop long-term audience loyalty.
The Armo logo is built around the ideas of strength, discipline, and forward movement. The visual solution is designed in a minimalistic, modern, and functional style that reflects the brand’s character.
The design of the packaging, advertising materials, and digital brand assets was developed. A unified visual style emphasizes Armo’s sporty character and modern identity.
The brand’s communication is built around the values of strength, confidence, and an active lifestyle. This helps create an emotional connection with the audience and increase brand awareness.
